Attending without Attending…Enterprise 2.0 Conference 2012 – Day 2

So now, Day 2 at the Enterprise 2.0 conference started with a Keynote from the father of “Enterprise 2.0” Andrew McAfee (@amcafee), the MIT professor who coined the phrase back in 2006.  Andy spoke on how computers could replace some of the daily tasks that humans do.  He gave some great examples of how computers were getting smarter such as Watson, the IBM computer who competed on Jeopardy, the game show.

Andy also spoke about his experience to drive in the computer-driven Google-Car.  After listing to his keynote and watching the backchannel discussions on Twitter, many felt depressed thinking that computers could actually replace them in companies.  I liked his keynote, as Andy is always provocative, yet not just to be provocative, but to stimulate new ways to improve the human experience.  To get humans beyond the mundane, to push ourselves more than we want to.   Way to go Andy!

Andy closed the keynote with a great finding that in organizations a study was done that showed the “the more social you are, the better chances of surviving a layoff round”….wow, Hope to find that study to see how they came to those conclusions

The next to present was Art King from Nike.  Art seemed to be a little nervous in his presentation skill, but he did a great job in talking how the User Interface and User Experience within mobile apps design were just as important.  Art had a great quote “Go from a rock in the stream to a fish” people will find a way around if you don’t solve their issues”..

How true is that?  In the organization you need to seek how to help empower your employees rather than destroy their ambition restrict their corporate esteem.

Next up was Jeff Schick(@jeffschick) from IBM.  I have seen Jeff present many times at Lotusphere, the IBM conference on Collaboration, Social, Mobile, etc.  This was Jeff’s best presentation, and he had a great quote while talking to someone at the conference: “We want Social but not “Crap Social”….WOW!! How true is that.

Social Platforms need to be able to drive not only the day-in-the-life experiences of workers, but also have a visual experience to stimulate the appetite to try something new, something that can be disruptive to the existing corporate culture.  Jeff made a statement that I think was fantastic, and had me realize “Consumerizing” is now the word to make something in the enterprise “Pretty!” cool is that, and true as the Consumerization of IT (COIT) has now made technology a disruptive force in the enterprise.

COIT is much more than BYOD (bring your own device) story, but energy…shifting desires that the enterprise applications and systems IT departments have historically brought to users is simply not good enough any longer.

Next to the stage were some folks talking about Management 2.0 Hackathon.  This is about how to radically alter management within companies, and the discussion happening on Twitter during their presentation were great.  They talked about Gary Hamel, the famous management author, who is my personal favorite by the way!….Gary was writing about radical new changes in management philosophies that I think could be interpreted today as the by-product of what Social Business can do when unleashed into the culture of the organization.

Gary has a great term he uses: “Radical but Practical”…think about how culture change occurs in the organization…for Social Business concepts, the core DNA changes to the organization is something radical, but it also needs to be very practical.  I tell clients that if their efforts to become “more collaborative” means added complexity and hardship to the overall efforts employees have to bear, than those changes won’t happen.

Employees want emerging Social technologies to free them from the frustrations many experience, not add to the chaos.  Several tweets were flying by, with one that caught my eye…“Trust is the principle of Management 2.0“...Nice point, I then retweeted “Trust is the principle of Management at any numerical version..” I mean Management without trust is not managment…it ends up with risks of  tyrannical or dictatorial atmospheres, and who wants to work in that type of environment?  Not me, how about you?

Even in regard to the culture of an organization…many times we speak of this culture as a single layer of abstract, but the culture has many folds within, layers that can be transformed under certain conditions.  For example, Management Culture, Employee Culture, overall Corporate Culture…and within each multiple dimensions that impact the larger aspect of what makes up the organization…WOW!  hurts the brain when you get into the science of it..

The final Key note was from Microsoft’s Jared Spataro, who spoke of the “Connected Enterprise”, which had me and other thinking..”YAMMER”!!  Well, I think Microsoft knows they had to radically change their perspective as Sharepoint is content-centric with less focus for the people…a key pillar in the Social Business triad of “people, content, places”…

Jared said that Microsoft sees “Anyplace into a workplace”, which is very true with the advent of mobile technologies, applications, and the power of the Internet.  I tweeted IMO Information, Knowledge, Sharing has no “place”, it happens everywhere” !

The digital relationship between content, people, and places happens wherever it happens, without boundaries.  The Enterprise boundary is only as defined by the access to the network behind, in front of, and above the firewall.

Well, some good topics and points made on Day 2 of the Enterprise 2 conference, but again, the best information was the backchannel discussions going on in Twitter.


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